We can also think about the scope of hypertext as hinting at the scope, broad and narrow, of the ‘global village’. Even if we think of capitalism, or mere codes and images of consumption and production, we can see that it is not centralized in the same way that were pre-capitalist market economies. The market now is a system of axons and dendrites whose flows change form to accommodate itself. Hypertext also has this reconfiguring tendency, though not in a literal sense. It is operated on but it is dexterous as its multiple potential operations result in blanketing the subject disparately.