You thought back to your grade school years. You remembered the smell of pencil shavings, the sight of dirt under your fingernails, the feel of damp grass-stained denim stuck to your knees. You remembered [falsely] having kept your desk reasonably neat – coloured duotangs on the left, coil notebook and utensils on the right, glue stick in the middle, ruler across the front. You couldn’t remember what each duotang held.

“[You] have always been shaped more by the nature of media by which [you] [communicated] than by the content of the communication” (McLuhan, 1967: 8).